Advertising Words

Popular words used by Advertising Websites and their meaning

Advertising Words :

Welcome to librafa.com where I educate and inform my readers on things I’ve experience on.

In todays post I will be sharing some popular terms mostly used by advertising companies where bloggers signs up as a publisher because you help post their advert on your website.

Meanwhile, you can also serve as an Affiliate which in this case, you don’t necessary need a website, meaning you can earn by sharing the link on whatsapp, facebook and so on.

In so doing, you are paid some commission which is either derived from people just viewing the advert, Clicking or taking action.

VIEW ALSO : Munchads Review : Is it Legit or Scam

Below are a list of them and their meanings :

  • CPC
  • CPM
  • CPA
  • CTR
  • RPM
  • Invalid click

CPC – Cost Per Click

This is the amount paid for a click on the advert placed on your website.

CPM – Cost Per Impression

M in this case means impression, meanwhile impression is the times your ads were viewed/seen by your visitors.

So in general, CPM is the revenue you get from the views of your visitors.

CPA – Cost Per Action

Cost per action is the revenue you earn when a viewer click on a click and take action rather than going back or closing the page.

In other words, the viewer signs up, download, makes payment for the advertised service or any other action depending on what was advertised.

CTR – Click Through Rate

This is the rate at which the advert(s) on your website is clicked, calculating this is made by dividing the clicks by impression and multiplying it by 100.

For example, if you got 25 clicks out of 1000 ads impressions, therefore, your CTR would be 2.5%  (25/1000×100) .

RPM – Revenue Per 1,000 Impressions

Just as the name implies, this is the revenue you get from a thousand impression.

Invalid click

This is a click on ad that is considers to be illegitimate, such as unintentional, from bots or clicks resulting from malicious software.


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